In this exciting new piece of research, the IBM Institute of Business Value surveyed 900 business and IT executives from 70 countries. Through our research, we identified nine levers that together enable organizations to create value from an ever-growing volume of data from a variety of sources – value that results from insights derived and actions taken at every level of the organization.
By examining the leaders, the top 19 percent who identified as substantially outperforming their industry and market, the study offers insight into how these nine levers are crucial in gaining optimal value from analytics. Three key insights emerged:
- Analytic implementation strategies need to support business objectives
- The technology in place needs to support the analytics strategy
- The organization’s culture needs to evolve so people take action on the strategy and technology.
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