Auke Hunneman, Associate Professor at the Marketing Department of BI Norwegian Business School
ØKT 1: BIG DATA, TRENDER & MULIGHETER
"Big Data in Retail Marketing". He is Chair of the Marketing Analytics Group, Norges Markedsanalyse Forening (NMF)
He obtained his Master’s degree in (business) economics at University of Groningen, the Netherlands, and earned his PhD in 2011 at the same university.
Auke worked as a Researcher/Lecturer in Marketing at University of Gron...ingen from 2008 till 2010 and joined BI in 2010. His dissertation develops quantitative models to support store location and design decisions. More broadly, his research interests are retailing, (spatial) marketing models, and marketing accountability. Auke has taught several courses, including Retail Marketing, Research Methods, and Marketing Management.